Its Australian-made range is designed to address teen acne, adult acne and occasional breakouts with a gentle approach, avoiding the harsh stripping and burning effects the brand associates with common acne treatments. Products are described as suitable for all skin types, fragrance-free in the case of Cleanse, and dermatologically tested and hypoallergenic.

The range includes Cleanse, Control, Hydrate and Remove, as well as starter, three-step and other skincare kits. Together, the products are intended to cleanse while protecting the skin’s natural barrier, help regulate oil and address acne-causing bacteria, and provide moisture without clogging pores. real-u also offers an online support and education service, including personal skincare consultations, advice and guidance from its team. Its Real Talk blog provides information on topics such as hormonal and cystic acne, scarring, back acne and blackheads, along with skin-focused recipes. The brand presents its approach as supporting clearer, healthier skin while helping customers feel more confident.