The Ad Council is a nonprofit organization that develops and supports public service campaigns addressing important issues across the United States. Its portfolio spans causes including mental health, gun violence, community and opportunity, preventive health, and safety. Campaigns focus on topics such as suicide prevention, adolescent mental health, foster care adoption, secure firearm storage, youth firearm injury prevention, distracted driving, flu vaccination, lung cancer screening, and disaster relief.

The organization works with partners to bring public awareness to these issues and provides ways to engage with its campaigns, including downloadable assets and access to experts and spokespeople. Its broader services and resources include partnership showcases, research through the Ad Council Research Institute, and consultancy through Edge Consultancy. The Ad Council also shares research reports, news, press releases, and insights, and offers opportunities to partner with the organization. As a 501(c)(3) nonprofit, it brings together a wide range of public-interest campaigns under one platform, helping audiences explore causes and find information and materials connected to them.