Realize is Taboola’s performance advertising platform, designed to help enterprise advertisers, small and midsize businesses, and agencies reach customers beyond search and social. It combines AI-powered technology, data-driven insights, and campaign expertise to help marketers plan, launch, manage, and optimize campaigns for measurable outcomes.

The platform offers Realize ID, which connects audience signals across devices and environments to inform targeting, and Realize+, an agentic system that analyzes signals and adapts campaign decisions in real time. Its Performance AI automates bidding, budgeting, and delivery, while campaign management tools provide reporting, flexible controls, and optimization features. Advertisers can also use creative tools, including generative AI-powered options, and a range of ad experiences.

Realize provides access to audiences across more than 11,000 premium publishers, with placements across mail, mobile, and editorial environments. The platform supports goals such as customer acquisition, engagement, and conversion, with solutions tailored to different advertiser needs. Case studies on the site describe outcomes across sectors including retail, travel, finance, and consumer products.