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Hex Code
Color name
RGB
HSL
CMYK
#FF00FF
Magenta / Fuchsia
255, 0, 255
300, 100, 50
0, 100, 0, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#254A5F
Blue Dianne
37, 74, 95
202, 44, 26
61, 22, 0, 63
**Lazada - Southeast Asia's Leading E-commerce Platform**
Founded in 2012, Lazada Group has emerged as Southeast Asia's premier e-commerce platform, serving customers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With a vision to reach 300 million customers by 2030, Lazada leverages cutting-edge technology, robust logistics, and secure payment systems to provide a seamless shopping experience. As a flagship of the Alibaba Group since 2016, Lazada benefits from world-class infrastructure and expertise.
Lazada operates LazMall, a virtual mall featuring over 32,000 trusted international and local brands, ensuring product authenticity and swift deliveries. The Lazada Marketplace empowers retailers by connecting them to millions of customers across 18 product categories, from fashion and health & beauty to home appliances. Catering to diverse shopping preferences, Lazada also supports cross-border trade, showcasing international brands while facilitating fast deliveries, often within seven days. With tailored shopping experiences and a commitment to innovation, Lazada continues to reshape the retail landscape in the region.
Brand industry
E-commerce and Shopping
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