Real Pet Food Co is a pet nutrition company focused on making fresher meals and treats for cats and dogs. Its approach centres on less-processed recipes made from natural ingredients, with added vitamins, minerals and nutrients and no added artificial colours, flavours or preservatives. The company uses gentle cooking techniques intended to help retain the integrity of ingredients sourced from farms in Australia and New Zealand.

Its range includes chilled and raw nutrition as well as pet meals and treats, offered through a portfolio of brands including Jimbo’s, Nature’s Gift, Natures Goodness, Fussy Cat, Super Pets, Farmers Market, Love’em, Billy + Margot, Purely Pets, Trilogy Cat, Ivory Coat, and Stockman & Paddock. Real Pet Food Co describes its mission as helping every pet eat fresher and live better, while making fresher nutrition accessible to pet owners. It also highlights environmental responsibility, including a goal of using 100% recyclable pet packaging by 2025, and invites people to join its team and contribute to its work towards a cleaner, kinder and safer future for pets and communities