Reboot Representation is a brand that aims to bridge the gender gap in the tech sector, specifically for Black, Latina, and Native American women. The brand believes that companies with diverse teams, including more women, are more innovative and successful. To achieve this, they have created the Reboot Representation Tech Coalition, a group of leading companies committed to doubling the number of women from underrepresented communities graduating with computing degrees by 2025.

This coalition is supported by Pivotal Ventures, started by Melinda French Gates. Reboot Representation offers actionable recommendations through their Rebooting Representation report, which provides tools and resources to help tech companies increase diversity and gender inclusion. With the increasing demand for tech skills, it is crucial for the sector to tap into the underrepresented talent pool and ensure equal opportunities for women of color.

By leveraging their philanthropic and corporate social responsibility investments, tech companies can make a significant impact in building inclusive teams and transforming the industry