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Hex Code
Color name
RGB
HSL
CMYK
#D2232A
Cardinal
210, 35, 42
358, 71, 48
0, 83, 80, 18
#79040A
Dark Burgundy
121, 4, 10
357, 94, 25
0, 97, 92, 53
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
Lazada Group, established in 2012, stands as Southeast Asia's prominent eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba Group, Lazada utilizes cutting-edge technology and logistics capabilities to create a seamless shopping experience for its vast customer base. By 2030, the platform aims to serve 300 million customers, offering an extensive selection from over 32,000 brands through LazMall, the region’s largest virtual mall.
LazMall assures customers of product authenticity, fast delivery, and a flexible return policy. Additionally, Lazada Marketplace empowers retailers by providing access to millions of potential customers, offering various services, secure payment options, and marketing analytics. The platform also facilitates cross-border commerce, connecting Southeast Asian consumers with international brands while allowing local sellers to reach global markets.
With robust logistics and innovative technology, Lazada is transforming the retail landscape, making shopping not just transactional but also a source of entertainment and engagement for consumers across the region
Brand industry
E-commerce and Shopping
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Year founded
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #D2232A, #79040A and #EB6E48.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
