RECOUP, established in 1990, is the UK's foremost independent authority and charitable organization dedicated to enhancing plastics resource efficiency and recycling. Supported by over 180 members from across the plastics value chain—including manufacturers, retailers, recyclers, and local authorities—RECOUP advocates for a sustainable approach to plastic use. Its mission encompasses fostering increased plastics recycling, promoting improved environmental performance, and ensuring compliance with legislation.

The organization achieves its goals through a range of activities, including conducting research and analysis, providing expert consultancy and technical support, and offering educational resources aimed at removing barriers to efficient recycling systems. RECOUP also hosts significant events such as the Plastics Resource and Recycling Conference and runs campaigns like Pledge2Recycle Plastics, designed to clarify recycling communications and encourage public participation. By connecting diverse stakeholders, RECOUP plays a pivotal role in maintaining a circular economy for plastics, ensuring environmentally responsible management throughout all stages of the supply chain