RE:CVR is an e-commerce technology brand that helps merchants reduce checkout friction and recover sales lost to invalid or broken discount codes. Designed for brands looking to improve their checkout experience, its product is a native Shopify Checkout Extension that validates discount codes in real time when customers enter them. If a code is approved, checkout proceeds as usual; if it is not, RE:CVR can apply a brand-approved fallback offer, helping customers continue toward purchase rather than abandon their baskets.

The platform also tracks discount-code usage, including failed attempts, and records recovered orders and return on investment. Merchants can control the extension’s styling and use its reporting to understand discount performance, reduce wasted affiliate spend, and support margin protection. By making discount handling more seamless, RE:CVR aims to increase conversions, lower checkout abandonment, and reduce customer-support requests. The brand says its service is used by more than 217 merchants and presents itself as a practical addition to a Shopify store’s checkout setup.