Established in 2016, Reda' رداء is a brand that caters to the needs of hijabi girls by providing them with suitable and practical clothing options that follow the latest fashion trends. With a Facebook page as its starting point, Reda' quickly gained the approval of customers, leading to the opening of its first branch in Nasr City in 2017, followed by another branch in Giza in 2018. In 2019, a larger branch was opened in Nasr City, aiming to serve a larger number of customers and enhance the shopping experience.

In 2020, Reda' opened a branch in October. Over the past four years, Reda' has served tens of thousands of customers, continually designing and executing numerous modern and unique designs. The brand's goal is to expand its presence to all governorates in Egypt and export its products to many Arab countries in the near future.

Reda' prioritizes customer satisfaction by increasing the number of branches, offering home delivery, and improving the shopping experience both in-store and online. With a focus on quality and competitive pricing, Reda' aims to become a leader in the global clothing market