Welcome to RED Boardriders™, the real Kiwi brand that is passionate about delivering top-quality gear for surfers and action sports enthusiasts. Founded by designer and avid action sportsman Lee McClelland, our small locally owned New Zealand company is dedicated to developing the finest boardriders gear possible. With New Zealand's position as a globally recognized design hub, we harness our resources to achieve this goal.

At RED Boardriders™, we prioritize delivering the best equipment at affordable prices. By collaborating with the best manufacturing partners and engineers, we are able to rapidly develop and deliver awesome products to riders. Our international partners are specialists in their field, enabling us to turn ideas into reality.

Led by Lee McClelland, a creative mastermind with a background in CAD & Design, and a lifelong passion for action sports, our gear reflects his knowledge and expertise. Each product is designed with precision and performance, and the influence of Wingfoiling, Kiteboarding, Surfing, and Paragliding is evident. Join us on our journey and experience 100% Pure Fun with RED Boardriders™, where our commitment to providing the best gear for riders drives us every day