Red Bull Sport is a platform for athlete development and competition across Southeast Asia, bringing together programmes, fitness events and stories from the region’s sporting community. The brand celebrates people who bring energy to what they do and push their limits, while creating opportunities for emerging athletes to grow and compete.

Its Red Bull Next Generation programme is designed to discover and support athletes aged 18 to 25 across a wide range of sports and disciplines, including esports. Launched in Malaysia and Indonesia, the programme helps participants develop and take the next step in their sporting careers. Red Bull Sport also shares athlete profiles and programme updates, highlighting journeys from early training to international competition.

For fitness enthusiasts, Red Bull Power Race offers a new fitness race in Southeast Asia, with event information and registration opportunities featured on the platform. Visitors can explore programme details, news and event updates, and find contact information and frequently asked questions.