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Blue is a corporate benefits network that helps companies offer exclusive discounts to their communities while bringing new customers to participating partners. The platform connects businesses, their eligible members, and local or other partner businesses through a branded network of offers.

Companies can set up an account, choose a plan, add partners and offers, and decide who can access the benefits. Members browse an updated digital catalogue and issue vouchers on their phones, while partners validate them immediately using a QR code. This paperless process makes it easy to redeem offers and helps businesses monitor participation through a dashboard where they can view partners, offers, and redemptions.

Blue positions its service as more than a discount programme: it aims to strengthen relationships between companies and their communities, help members save and discover new places, and direct qualified customers to partners. Plans are based on the number of people using the network, and companies can begin with a trial period. Blue is described as a solution by GQuest.