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Hex Code
Color name
RGB
HSL
CMYK
#C78149
Tussock
199, 129, 73
27, 53, 53
0, 35, 63, 22
#72491F
Walnut
114, 73, 31
30, 57, 28
0, 36, 73, 55
#C6C7C8
Silver Sand
198, 199, 200
210, 2, 78
1, 0, 0, 22
Redefined Rebel is a streetwear brand established in 2012, creating clothing for everyday life. The brand celebrates people who show up for their communities, their passions and themselves, and describes its designs as honest, accessible and made to be worn rather than simply displayed. Its official webshop features seasonal collections, including Winter ’26: Snowed In, with a focus on warm layers, familiar textures and winter-inspired comfort.
The product range includes tops, shirts, jackets, T-shirts, polos, knitwear, sweatshirts, jeans, shorts and pants. Featured styles include denim jackets, knitted polos and relaxed tees, with options in oversized, boxy, regular, loose and baggy fits. Customers can browse new arrivals, essential pieces and collections online, with products offered at a range of prices.
Redefined Rebel also provides online shopping, a newsletter featuring offers, stories and events, and information on shipping, returns and customer contact. The webshop advertises free shipping and a 30-day return period. The brand maintains a presence on Facebook and Instagram, and offers a B2B showroom for business customers.
Company type
Public Company
Year founded
2013
Company size
11-50 employees