Hunan Red Net New Media Group Co., Ltd., also known as Red Net, is a pioneering local news website established in 2001. With the mission of building a leading communication platform for Hunan Province on the internet, Red Net is governed by the Propaganda Department of the Communist Party Committee and sponsored by the Foreign Propaganda Office of the Committee and the News Office of the Government. Over the past two decades, Red Net has become one of China's top local news websites and a leader in the field.

Red Net offers a wide range of products and services, including a comprehensive network of 136 branch stations at provincial, municipal, and county levels, as well as various channels such as online news, publications, mobile apps, videos, and social media platforms. It has a user base of over 60 million, with its news app alone having more than 31 million users. Notably, Red Net has received multiple awards for its outstanding columns and works, including the prestigious China News Award.

The brand is also recognized and praised by national leaders for its innovative approach and contributions to the field of online media and propaganda. With the guidance and leadership of its party committee secretary, chairman, and chief editor, He Honglian, Red Net continues to deliver high-quality content, fulfill its mission as the propaganda arm of Hunan Province, and consolidate its position as a major media group in the province