Red Nose Australia is a charity dedicated to reducing sudden and unexpected deaths among babies and young children, while supporting families affected by the loss of a child. Through Red Nose Day, held in August, the organisation invites individuals, workplaces and communities to fund vital research and get involved in fundraising activities. Options include the Red, Set, Go fitness challenge, Red Nose Disco, Rock the Red, hosting a fundraiser, or creating a personal fundraising idea. Supporters can also donate, buy merchandise such as red noses, plush toys and clothing, and share campaign resources.

Funds help advance research, deliver safe-sleep education and provide bereavement support. Services for grieving families include a 24/7 support line, specialist counselling and peer support groups. Red Nose also supports Cradle Rock: Songs for Little Lives, with proceeds benefiting the charity. The organisation reports that since its first Red Nose Day in 1988, community support has contributed more than $20 million to research and helped save 12,992 babies.