Reduzir is a Brazilian sustainability guide focused on making recycling and waste reduction practical at the local level. Its resources cover recycling, selective waste collection, composting, circular economy, and recycled materials, with information tailored to all 5,570 municipalities in Brazil. Visitors can explore city-specific guidance, learn about relevant laws, and find collection points to help them take action in their communities.

The site offers practical guides for a range of needs, including recycling at home, in condominiums, businesses, schools, restaurants, and supermarkets. Topics include introductory explanations, step-by-step instructions, and frequently asked questions. Reduzir says its content receives editorial review, cites applicable legislation, and is written with local residents in mind rather than relying on technical jargon. The brand’s aim is to help people adopt habits that reduce waste and support more sustainable local practices. Its site also identifies Reciklado, a marketplace for recycled products, as a partner. Through its accessible, municipality-focused information, Reduzir helps individuals and organizations understand how to recycle and where to begin.