Redway is a marketing agency that helps European hotels, restaurants, retailers, and other businesses become discoverable to Chinese visitors on Rednote (Xiaohongshu), China’s lifestyle and travel platform. Since many travellers use Rednote to plan where to eat, stay, shop, and explore before arriving, Redway focuses on connecting local businesses with people searching in Chinese.

Its services begin with a free visibility analysis, which identifies relevant posts, search terms, and visible competitors on the platform. Redway also offers a visibility package in which five to eight Chinese-speaking creators visit a business each month and publish content linked to its location. For businesses that need a presence of their own, the agency can set up an account with a Chinese-language profile, initial posts, and a location tag. Paid promotion is available to extend reach once organic visibility is established.

Redway’s team creates platform-native Chinese content rather than simply translating copy. Client accounts remain under the business’s own identity and phone number, with temporary access that can be revoked.