Unclaimed brand
REEL covers the full aluminium process with custom handling solutions enhancing automation, safety, and smelter performance.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#E2001A
Monza
226, 0, 26
353, 100, 44
0, 100, 88, 11
#430008
Temptress
67, 0, 8
353, 100, 13
0, 100, 88, 74
#E5E5E5
Mercury
229, 229, 229
0, 0, 90
0, 0, 0, 10
REEL is an international industrial group providing equipment, engineering and services for demanding industries, with a broad portfolio of solutions for aluminium production. Through REEL Alesa, NKM Noell, REEL Möller, Anode & Casting, and ICS, the group supports processes from raw-material handling to smelter operations and casting. Its customised systems combine automation, monitoring and industrial manufacturing to improve productivity, precision and worker safety.
For aluminium producers, REEL supplies green anode plants, carbon recycling facilities, anode rodding and handling systems, bath processing plants, and ingot and sow casting equipment. Its pot tending machines and transfer gantries support electrolysis operations, while furnace tending assemblies, anode stacking cranes and maintenance equipment serve carbon plants and bake furnaces. REEL also provides ship loaders and unloaders, pneumatic conveying, silos and integrated port-to-plant material handling. Environmental solutions include gas and fume treatment centres, filtration technologies and heat exchangers designed to capture emissions, recover resources and support regulatory compliance. Services span project management, installation, maintenance and upgrades, with systems tailored to facility requirements and operating conditions.
Brand industry
Heavy Industry and Engineering
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
How do I download the Reel logo?
The Reel logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What are Reel's brand colors?
The Reel color palette uses the hex codes #E2001A, #430008 and #E5E5E5.
The Reel name, logos and brand assets are trademarks of Reel and its affiliates. Brandfetch isn't affiliated with or endorsed by Reel. Their use is subject to Reel's brand guidelines.