Referly is an AI-powered lead generation and warm outbound platform designed to help go-to-market teams identify and engage prospects with relevant, timely outreach. It analyzes relationship and intent signals to show businesses which contacts may be most likely to convert and how they are connected to existing customers, employees, investors, and prospects.

The platform identifies B2B website visitors, tracks job changes, and surfaces social engagement, client-network connections, and other custom account signals. Its AI tools help qualify leads using targeting criteria and CRM data, then route prioritized recommendations into existing workflows. Teams can activate leads through Slack alerts, CRM updates, outreach sequences, and paid advertising campaigns, with workflow automation supporting follow-up. Referly also offers an AI dialer and tools for building referral programs, tracking champions, and mapping professional networks.

Built for marketing, sales, founders, and revenue operations teams, Referly connects with tools including HubSpot, Lemlist, LaGrowthMachine, Slack, and Clay. The company describes its approach as privacy-conscious, with controls intended to filter private events and personal email addresses while supporting compliant use of its native connectors.