Regenera Luxury

Regenera Luxury is a global standard, certification and intelligence platform for regenerative luxury hospitality. It serves luxury and ultra-luxury hotels, boutique properties, retreats and destinations, with a network spanning more than 160 properties in 37 countries. Presented by UN Tourism, the brand brings together tools and services designed to help hospitality teams measure, manage and demonstrate their impact while strengthening operational quality, guest experience and brand value.

Its integrated ecosystem includes the RL Intelligence management platform, independent third-party certification, professional education and training through the RL Institute, hotel booking and marketing programs, awards, and destination initiatives. The certification process uses a 698-KPI framework and offers three levels, with RL Verified available as an entry level. Regenera Luxury also provides methodologies, resources and support to help leadership teams prepare for audits and develop regenerative practices. By connecting verified performance with recognition and commercial strategy, the platform aims to help properties communicate credible benefits for communities and ecosystems and build their position in the luxury hospitality market.