Rein It Forward

Rein It Forward is an equestrian retailer offering thoughtfully selected gear and apparel for horses and riders, with an emphasis on quality, sustainability, and supporting animals in need. Its collection includes new and gently used saddles, riding apparel and boots, bridles and headstalls, bits and training equipment, horse blankets, saddle pads, horse boots and wraps, safety gear, accessories, and gift ideas. Pre-loved items give riders access to quality equipment at alternatives to brand-new prices, alongside new essentials for riding and barn life.

The brand’s purpose extends beyond shopping: 20% of proceeds from every purchase go toward the care of rescued horses and farm animals at Where The Crows Fly Equine Rescue and Farm Sanctuary. Rein It Forward presents each purchase as a way for riders to find useful, well-chosen products while contributing to this cause. Founded by Leah Doyle, the business also shares new arrivals and cause-related updates through its newsletter. Its focus is on bringing together practical equestrian choices, thoughtful reuse, and support for animals in need.