Reitan, a value-driven company, aims to become known as the most value-driven company in the industry. They prioritize creating jobs and fostering a strong culture. Being value-driven is the core foundation for their operations, enabling them to generate economic value, make customers, employees, and partners feel valued, and conduct their business with dignity.

With almost 4000 family businesses as partners, Reitan emphasizes the importance of creating workplaces and developing people, considering it as the key driving force. As a family-owned enterprise, Reitan collaborates with a wide range of companies, working towards their vision by focusing on logical and efficient corporate structures, building a strong organizational culture, and establishing robust financial standards. Through their three business areas and a wide range of brands and concepts, Reitan offers retail, real estate, and other products and services.

With a total revenue of NOK 130 billion and a profit before tax of NOK 1. 9 billion, Reitan has demonstrated strong performance in a challenging economic environment. Overall, Reitan strives to be a symbol of common sense, entrepreneurship, community, and excellence