Reju

Reju is a textile regeneration company focused on unlocking the potential of textile waste and helping redesign the textile system from end to end. The brand highlights the scale of the challenge: vast quantities of resources are used to produce textiles, while less than 1% are recycled. Reju aims to help address this problem by working with partners across the textile system.

Its approach centers on three connected steps: recovering textile waste before it is discarded, regenerating textiles into materials designed to feel and function better than new, and recirculating textiles so they can be used repeatedly. Rather than treating waste as an endpoint, Reju presents it as a resource for creating materials and supporting a more circular system.

Through its work on regenerated textiles and material recirculation, Reju seeks to reduce pressure on resources and advance alternatives to the current take-make-discard model. The company invites organisations and others interested in addressing textile waste to get in touch and explore opportunities to work together.