Avito Reklama is Avito’s advertising service, designed to help businesses reach people whose recent searches indicate an interest in particular products or services. Its keyword-based search targeting uses users’ real queries on Avito to identify relevant audiences, helping advertisers show promotions to potential customers when they may be ready to buy. Advertisers can create audience segments around selected keywords, add negative keywords to exclude less relevant users, and review an estimated audience size before launching a campaign.

The service also encourages advertisers to test targeting ideas, refine their choices, and focus their campaigns on people with stronger purchase intent. Avito presents the process through an interactive mini-game that demonstrates how to match advertising with a shopper’s immediate interests. Businesses can explore the targeting options and continue to their advertising account to get started.

The site also promotes a first-campaign incentive: advertisers who top up their advertising account with at least 7,000 rubles, including VAT, may receive up to 20,000 bonus rubles for launching their first advertising campaign