Reklava is a Turkish two-sided marketplace connecting e-commerce brands with influencers and UGC creators for advertising content. Brands can find creators to produce videos and photos for platforms such as Instagram, Meta and TikTok, while creators can showcase their services and receive offers directly from businesses. The marketplace covers a broad range of categories, including beauty, fashion, electronics, food, sports, local services and more.

Brands can post opportunities for paid work, product exchanges or services in return for content; creators can also publish their own listings and receive applications from brands. Listings are free, and Reklava says it charges creators no commission. Users can browse brand and creator listings without registering, and the platform provides in-app messaging, listing moderation and application tools. Brands can review creator proposals, portfolios and response-rate information, while creators can display their categories, location, social accounts and sample work. Reklava also offers an AI-assisted listing guide and supports connecting a Trendyol store to create a listing from product details.