Relative Insight is an AI text analysis software that helps research and insight teams gain a deeper understanding of their audiences. By transforming text into quantified insights, Relative Insight allows users to unlock actionable customer, audience, and employee insights in minutes. Their suite of AI text analytics tools and visualizations enables users to quickly find insights in large amounts of unstructured text data, including surveys, reviews, and social media transcripts.

With Relative Insight, users can generate authoritative stats about customers, target audiences, employees, and competitors, providing stakeholders with the context they need to make better decisions. The platform simplifies the process of comparing customer segments, competitors, and employee groups, helping users understand what makes them unique and similar. With Relative Insight, businesses can accelerate their time to insight and eliminate the need for manual coding, ultimately driving better and more informed decision-making