RelaxItsABloodTest

Novartis, a leader in innovative healthcare, has forged a unique partnership with the NFL to transform health awareness through community engagement. This pioneering collaboration aims to motivate football fans to actively manage their health by promoting proactive health decisions and adherence to screening guidelines. With a focus on men's health, especially prostate cancer, Novartis is empowering fans with the message Relax, it's a Blood Test, highlighting the importance of early detection through simple PSA blood tests.

In 2024, Novartis reached nearly 300 million patients globally, continuing its mission to reimagine medicine that enhances and prolongs lives. Through events with NFL teams, such as the San Francisco 49ers and Baltimore Ravens, they have provided direct access to prostate cancer screenings, underscoring their commitment to community wellness. This innovative partnership not only seeks to address major health challenges but also fosters open conversations about critical health issues, ensuring that millions are inspired to take charge of their health futures.