Turo is a car-sharing marketplace that connects travelers and local vehicle owners, offering an alternative to traditional rental counters. Customers can browse and book a specific car for a trip, with options for pickup near airports, hotels, and other locations, as well as delivery in select cities. Rentals are available for a few days, several weeks, or a month, and the site notes that most trips offer free cancellation.

The marketplace features a broad range of vehicles, including economy cars, SUVs, trucks, vans, minivans, convertibles, classic cars, sports cars, and electric vehicles. Customers can also find luxury models and vehicles from brands such as Audi, BMW, Jeep, Tesla, Ford, Mercedes-Benz, and Porsche. Listings display vehicle details, host ratings, and daily or monthly prices, helping users compare options for different budgets and needs. Turo also provides services and resources for people who want to share their own car, including earning information, a Carculator, and a Host Hub.