Relevent is a privately owned global commercial partner dedicated to international football. The company works with leagues, governing bodies, and other rights owners to expand the reach, engagement, and value of football properties. Its services include the sale of media, sponsorship, and licensing rights, alongside strategic partnerships, marketing, and investment. Relevent develops tailored, long-term commercial arrangements designed to benefit fans, clubs, media companies, and brand partners.

Its portfolio includes partnerships with LALIGA in North and Central America, the Bundesliga in the Americas, and the English Football League across the Americas. Relevent also operates the Premier League Summer Series in the United States. In 2025, it secured a mandate to represent global media and sponsorship rights for UEFA men’s club competitions for the 2027–2033 cycle.

Beyond rights commercialization, Relevent organizes and operates football matches and tournaments, with experience in North America and Asia, including International Champions Cup events for men, women, and youth. Headquartered in New York City, the company is part of Stephen Ross’s portfolio of sports and entertainment businesses.