Unclaimed brand
We are the army of love. By transforming bullet casings into something beautiful, we help heal children who are victims of terrorism.
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Hex Code
Color name
RGB
HSL
CMYK
#D0876D
Antique Brass
208, 135, 109
16, 51, 62
0, 35, 48, 18
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#A25438
Brown Rust
162, 84, 56
16, 49, 43
0, 48, 65, 36
Reload Love is a mission-driven organization that turns spent bullet casings into brass jewelry while raising awareness and funds for children affected by terrorism. Its “Beauty from Bullets” collection gives discarded materials a new purpose, with pieces such as cuffs, necklaces, rings, earrings, lapels, and pendants. The jewelry is intended as a symbol of redeeming love and hope for children living with the effects of violence.
Proceeds directly support children’s healing and recovery. Reload Love describes its work as providing emergency supplies, food, academic programs, and safe spaces, including shelter and play equipment. The organization also invites people to contribute by purchasing jewelry, donating spent bullet casings, making financial donations, or joining its community of supporters, called the Lovement.
Through its projects and outreach, Reload Love encourages people to move from awareness of terrorism’s impact on children to practical action. The organization is based in Albuquerque, New Mexico, and offers ways to get involved, learn about its mission, and follow its work online.
Brand industry
Community and Society
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How do I download the Reload Love logo?
The Reload Love logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Reload Love's brand colors?
The Reload Love color palette uses the hex codes #D0876D, #FFFFFF and #A25438.
The Reload Love name, logos and brand assets are trademarks of Reload Love and its affiliates. Brandfetch isn't affiliated with or endorsed by Reload Love. Their use is subject to Reload Love's brand guidelines.
