RemUp is a French advisory service that helps business leaders assess and implement a brand royalty arrangement between a director and their company. Under this approach, a company pays to use the director’s personal brand, potentially creating additional income for the director while reducing the company’s corporate tax liability. RemUp presents the arrangement as governed by the French General Tax Code and bases its brand assessments on the ISO 10668 standard.

Its services include a certified brand valuation, tax-focused support through the implementation process, and a free initial audit. The company also offers online tools to estimate brand royalties, compare dividends and salary, assess social charges, and explore different director remuneration scenarios. Visitors can consult guides on brand licensing, tax treatment, remuneration, and related topics, as well as client case studies across sectors such as retail, hospitality, healthcare, e-commerce, and technology.

RemUp says it has supported more than 200 business leaders and cites potential annual gains ranging from €25,000 to €83,600.