Rentovation provides car rental software designed for independent operators and Turo hosts who want to manage bookings directly under their own brand. Its platform brings fleet management, a branded booking storefront, payments, renter verification, rental agreements, and business reporting together in one place. Operators can list vehicles and set prices, connect a payment processor such as Stripe or Square, and accept bookings without per-booking fees. Renters can verify their driver’s license and insurance and e-sign agreements before pickup; payments and deposits go to the operator’s account rather than being held by Rentovation.

The service also supports local marketing. Its Pro plan includes an AI-assisted SEO engine that creates and publishes up to three articles per week, along with Google Business Profile guidance, storefront and profile checks, and AI lead follow-up and nurture. Rentovation offers Starter and Pro monthly subscriptions, unlimited vehicles and team members, and a 14-day free trial. The company says setup typically takes about 15 minutes and requires no installation or technical skills.