REO Industries
@reotrucks.com
The Runabout — an American body-on-frame truck. Gasoline, mechanical, engineered for a 500,000-mile powertrain. Starting at $21,500. Built in Texas, sold direct. Reserve yours for $25, fully refundable.
REO Industries's Company Logos


REO Industries's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#E08A2E
Zest
224, 138, 46
31, 74, 53
0, 38, 79, 12
#774A19
Russet
119, 74, 25
31, 65, 28
0, 38, 79, 53
#F4F1E8
Spring Wood
244, 241, 232
45, 35, 93
0, 1, 5, 4
About REO Industries
REO Industries, Inc. Positioned as an affordable solution, REO trucks are designed to deliver durability with an impressive capability to run for up to 500,000 miles. With their commitment to American craftsmanship, these trucks will be built in Texas and sold directly to consumers, eliminating the need for middlemen.
Currently, REO is inviting customers to reserve their Runabout for a fully refundable deposit of just $25. This reservation secures a position for priority access to vehicle configuration when the order book opens in 2028. The anticipated timeline includes a model reveal in Q4 2026, followed by pilot builds in 2027, and deliveries slated for late 2028 into 2029. REO's mission is to deliver straightforward, honest service with direct communication from the team, ensuring a transparent customer experience as they introduce their groundbreaking trucks.
Brand industry
Business and Consumer Services
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