The founder, a Swiss citizen of Ghanaian descent, noticed the stark difference in waste management practices between the two countries and was determined to find a solution. With a rapidly growing population and inadequate waste management services, the issue of waste disposal has become a pressing concern. The brand's approach involves leveraging the abilities of resource collectors in the informal sector, who achieve impressive collection rates.

These collectors transport the plastic bottles to a production facility where they are sorted, crushed, and packed for export and reintroduction into the supply chain. Through this model, rePATRN aims to generate social, environmental, and financial value. Having chosen Ghana as their pilot country, rePATRN conducted extensive research and launched their initiative in 2015.

With the aim of demonstrating the sustainable value of plastic bottles, they have fine-tuned their business model and established themselves as the buyer of plastic bottles in the country. By investing in rePATRN, you can contribute to their mission of revolutionizing waste management and becoming part of the solution to this global challenge