Replay is a data-licensing company that helps businesses turn historical operating records into a source of revenue. It connects companies with frontier AI and data labs seeking training data that reflects how organizations work in practice. Replay reviews a company’s industry, software systems, operating history, and available data to assess its value, then offers licensing terms that typically combine an upfront payment with a revenue share. Its services cover valuation, secure data export, de-identification, licensing, and ongoing payments as new data is produced.

Replay works with organizations across industries, including technology, e-commerce, services, legal, hardware, consumer goods, and finance. Relevant records may include code and commits, internal documents, decision threads, financial records, customer support histories, product logs, presentations, CRM data, and sales conversations. Before licensing, Replay says it removes identifying information across more than 60 categories, using a specialized model and additional processing stages. Each engagement is handled in an isolated environment, and the company states that raw data is never sold or shared.