ReplyRush is an Instagram and Facebook DM automation platform for creators, brands, and businesses looking to turn social engagement into conversations, leads, and sales. A certified Meta Business Partner, the service offers tools for automating replies to comments, Reels, Story interactions, Story mentions, sponsored posts, and incoming inbox messages. Users can set keyword triggers to send personalized DMs with product links, offers, booking pages, or lead magnets, and can prepare automation for upcoming posts or activate it on older content.

ReplyRush also provides lead-generation features, including email collection within DMs and follow-gated message delivery, as well as a smart DM queue for busy periods. Its dashboard supports up to three Instagram accounts, while analytics help users track link clicks and campaign engagement. Additional tools include reusable global triggers, SendBack messages for eligible comments, customizable welcome openers, and the option to remove ReplyRush branding. The company says its platform has sent more than 200 million automated messages and serves over 41,000 creators and brands.