Reputy is a Japanese affiliate marketing operations service that helps advertisers manage campaigns across multiple affiliate service providers (ASPs) through a single, coordinated operation. It also runs its own closed ASP, connecting advertisers with a network of article and review publishers, influencers, points platforms, and advertising partners. By combining external ASPs with its proprietary network, Reputy designs campaign portfolios around each advertiser’s goals and audience.

Its services include ASP coordination, affiliate tracking setup, billing administration, partner negotiations, campaign operations, cross-ASP performance analysis, and ongoing budget and media optimization. Reputy also monitors approval rates and rejection reasons to help assess partner quality. The service is designed to reduce administrative workload and help advertisers focus on results and strategic decisions.

Reputy states that it covers ASP setup and monthly fixed fees, offering a performance-based pricing model, with specific terms depending on the plan or campaign. It supports both web and app tracking and outlines a phased approach from campaign setup to optimization and growth.