Reqrea is a prominent brand that focuses on revitalizing underutilized assets and creating new value. They tackle the challenges of vacant assets and labor shortages by maximizing the potential of Japan's land and people resources. Their mission is to breathe life into these resources and generate fresh opportunities.

Through a philosophy of solving small challenges one by one, Reqrea aims to improve the overall cycle and become a pioneer in the industry, offering new perspectives and values to society. They believe in the power of hospitality with technology, utilizing technology to address the scarcity of human resources and uncover the essence of human capabilities. Reqrea's logo signifies their commitment to various societal challenges, symbolizing a track field where they strive towards sustainable cycles and goals alongside their employees and stakeholders.

With a compelling brand story inspired by personal experiences and the desire to create businesses that can withstand the challenges of population decline and economic stagnation, Reqrea embarked on their journey. They started by venturing into the Airbnb business and identified two critical issues: the underutilization of vacant homes and the declining vitality of local communities. To solve these challenges, Reqrea transformed into a corporate entity and began providing managed lodging services that aimed to not only optimize spaces but also deliver unique value for visitors.

With a vision to recreate Japan's assets and promote its potential to the world, Reqrea was established in February 2016. The company is led by CEO Takayuki Nakanishi, who is passionate about maximizing the use of idle spaces and fostering a BtoBtoC venture that sets the industry standard. Additionally, they have a dedicated team, including Masataka Hashimoto, who spearheads the launch of consumer-oriented services and has extensive experience in start-ups, media, and HR/SaaS service development.

Reqrea is committed to creating a work environment where employees can exceed their own expectations, finding joy and purpose in every workday. If you are looking to go beyond your imagination and make a meaningful impact, Reqrea may be the perfect fit for you