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Hex Code
Color name
RGB
HSL
CMYK
#FACA51
Saffron Mango
250, 202, 81
43, 94, 65
0, 19, 68, 2
#116799
Tory Blue
17, 103, 153
202, 80, 33
89, 33, 0, 40
#FF8763
Salmon
255, 135, 99
14, 100, 69
0, 47, 61, 0
Lazada Group, founded in 2012, is Southeast Asia’s premier eCommerce platform, present in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of Alibaba Group, Lazada leverages advanced technology and logistics to connect millions of consumers to a vast selection of products and services. With a commitment to serving 300 million customers by 2030, Lazada makes shopping seamless and entertaining through personalized experiences and innovations such as Project Voyager.
The platform features LazMall, Southeast Asia's largest virtual mall, offering over 32,000 international and local brands with a promise of product authenticity, fast delivery, and a 30-day return policy. Additionally, Lazada Marketplace enables retailers to tap into new customer bases with robust support services and an extensive product range across 18 categories, including health & beauty, fashion, and home goods.
Furthermore, Lazada enhances cross-border shopping, allowing Southeast Asian consumers access to global brands while enabling local sellers to reach international markets with speedy delivery powered by Alibaba’s logistics network.
Brand industry
E-commerce and Shopping
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