Proactiv is a skincare brand focused on acne-prone skin, offering dermatologist-developed products and routines for a range of skin types and concerns. Its collection includes four core systems: Proactiv Solution for oily or combination skin, Proactiv Clean for sensitive skin, Proactiv+ for dry skin, and ProactivMD for stubborn acne. Each is offered as a three-step routine, with options in different sizes, including travel-friendly minis.

Customers can also shop for individual cleansers, moisturizers, treatments, serums, toners, exfoliators, masks, body care, pimple patches, and SPF products. The range addresses concerns such as active breakouts, blackheads, whiteheads, body acne, acne scars, and dark marks. Featured ingredients across the assortment include adapalene, benzoyl peroxide, salicylic acid, niacinamide, and hyaluronic acid.

Proactiv provides a skin quiz to help shoppers explore routines suited to their needs, along with build-your-own bundles and cleansing duos. Its subscription offer advertises savings of up to 25% and free gifts. The site also features skincare education, customer reviews, FAQs, and information about how Proactiv works.