The Retail Media Hub is a retail media service and partnership network working across the Benelux. Established in 2024, it helps retailers build and operate retail media without needing to assemble their own media team or technology. The Hub provides hands-on expertise, technology and advertiser access, while retailers retain their own brand, shopper relationships and data. Its shared sales network combines the reach of participating retailers, helping mid-sized businesses attract advertising budgets that may be difficult to secure individually.

For advertisers and agencies, the Hub offers a one-stop route to campaigns across its retail network, with one brief and one report. Available formats include in-store screens, onsite display, offsite extensions, checkout marketing, activations, connected TV and sponsored products. The company also provides retailers with a free retail media scan and calculator to assess their reach and plan an initial approach. Its cases include Drankgigant.nl and House of Foodies. Founded by five professionals with experience in retail media, adtech and sales, the Hub works with specialist partners to tailor solutions for each retailer.