Retency

Retency is a Bengaluru-based, AI-native creative studio and marketing agency serving brands in India and internationally. It combines human creative direction with generative tools to produce work designed to capture attention and support business growth. Its services include performance-focused static, motion and UGC-style advertising; AI films, animation and original intellectual property; public relations and narrative strategy; and ongoing creative and performance marketing retainers. Depending on a client’s needs, these retainers can include Meta and Google Ads setup, audience strategy, media buying, weekly reporting and continued creative testing.

Retency follows a research-led process, studying category formats, hooks and angles before developing concepts, producing content, testing it in market and refining the next round based on results. The studio reports work for more than 40 brands, including SHEIN, Flipkart, SuperMoney and XTEP, across fashion, fintech, sportswear, FMCG and other sectors. Its selected projects include rapid-turnaround sale advertising, D2C growth campaigns and brand films.