RethinkDNS is a brand that has emerged out of the consumer rights movement to protect online privacy. For over a decade, they have worked with technologists and companies to standardize Do Not Track, a feature that flags browsers to prevent online companies from tracking users' browsing activity. Despite efforts, browser vendors and online media companies have been slow to adopt this feature, leaving users vulnerable to privacy invasion.

In response, internet users turned to ad-blockers to stop ads and tracking, leading to the rise of ad-blocker-blockers by the industry. This ongoing battle has resulted in the biggest boycott in human history, with 26% of internet users now blocking ads. RethinkDNS is a leader in this movement, offering ad-blocking solutions that not only protect users' privacy but also challenge advertisers and publishers to provide a better deal.

By installing RethinkDNS, users can assert their right to privacy and say How about nah? to invasive tracking and irrelevant ads