Retinaad Limited

Retinaad is a technology and software development company providing advertising technology for brands, agencies, media owners, and enterprises across Nigeria. Its connected platform supports the media lifecycle, helping organisations plan, discover, buy, execute, monitor, verify, and measure campaigns, with a focus on Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising.

The ecosystem includes RetiBazaar, a marketplace that connects advertisers with verified media owners for media discovery, planning, booking, campaign management, and reporting. RetiTrak supports campaign tracking and independent verification of delivery, while Retimetrix provides audience measurement. Retinaad also offers media planning, buying and execution, monitoring, audit and analytics, as well as inventory management, optimisation, and payout management solutions for OOH asset owners.

Its tools use artificial intelligence, machine learning, computer vision, geospatial intelligence, and first-party data to deliver insights for advertising decisions. The company also supports monitoring across OOH, DOOH, retail, BTL activations, television, radio, and social media. Retinaad states that it is compliant with the Nigeria Data Protection Act and a member of the technology arm of the World Out of Home Organization.