Retire in 10 Years or Less is a financial education brand built around a book by Ryan D. Lee and Robert G. Allen, with a foreword by Robert Kiyosaki.

Its central offering is the Passive Income Machine, a framework that aims to help readers build recurring income and work toward financial independence. The 288-page book presents a step-by-step approach covering financial goal-setting, wealth-building principles, leverage, cash-value “Vault” strategies, and turnkey real estate. It also discusses managing taxes, inflation, mortgages, and property equity as parts of a long-term income plan.

Alongside the book, the brand offers a free audiobook and Launchpad Course, plus a paid Freedom Blueprint and related educational resources. Its materials include case studies and examples intended to show how families can develop passive income and gain greater control over their finances. The brand positions its approach as an alternative to relying solely on Wall Street investments, a 401(k), or personally managing rental properties