Reut is a design house that combines the arts and materials sciences to bring new colors to unexpected applications through revolutionary technology and responsible production. Founded by Israeli-French-American creative director, Reut Ringel, the New York-based label launched in 2020, offering thoughtfully reimagined designs in new colorways and materials.

The collection boasts a timeless approach and exceptional quality that is meant to be passed down for generations. Each design plays with the poetic duality of opposing elements in color, material, and form, starting by hand and undergoing an exclusive process to create the world's first permanent 18k Black Gold, a new shade of gold never before seen.

Reut's innovation lies in their unique process, which transforms the surface of gold on a molecular level, resulting in lasting pigmentation and added durability. Their gold is more resistant to scratches than standard 18k gold, hypoallergenic, and safe to wear in water.

The brand is committed to sustainability, using recycled gold as an alternative to newly-mined gold. They also follow a made-to-order model, avoiding overproduction and ensuring that each piece is crafted specifically for each order. By localizing their production in New York City, Reut can guarantee living wages and safe conditions for their artisans while supporting the local economy and community.

For licensing or collaborative opportunities, please reach out to [email protected]. Reut's exclusive Black Gold offers a sustainable alternative to rhodium plating, which is the current standard for darkening metals.