REWE FAR EAST LTD
@rewe-fareast.com
REWE Far East Ltd. is the sourcing organization for REWE Group in Asia., with offices in Hong Kong, Shanghai, Bangkok, Istanbul and Ho Chi Minh City. REWE Far East strengthens REWE Group’s strategic purchasing activities in the Asian region, bundling the procurement of all food and non-food products in Asia. REWE Far East purchases products primary for the German retail brands of REWE Group: REWE full-range stores, PENNY discount stores and toom Baumarkt DIY stores, but also services REWE Group’s daughter companies, e.g. PENNY International and BILLA Austria. Did you know? REWE Group, with its headquarters in Cologne, Germany, is one of the largest food retailers in Europe, with 12,409 stores and travel agencies and 380,000 employees, as well as a strong non-food business base. It serves customers through different channels, such as discount stores, supermarkets, and DIY stores, in 21 different countries in Europe. REWE Group generated an annual turnover of over 100 billion Euros in 2025. Our Mission Through team spirit, passion and the knowledge of our people we find the right product at the right quality while being transparent and sustainable along the supply chain. Dedicated to providing solutions for our challenges we drive your import business.
REWE FAR EAST LTD's Company Logos
REWE FAR EAST LTD's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#69B754
Mantis
105, 183, 84
107, 41, 52
43, 0, 54, 28
#BED9A3
Sprout
190, 217, 163
90, 42, 75
12, 0, 25, 15
#434F58
River Bed
67, 79, 88
206, 14, 30
24, 10, 0, 65
About REWE FAR EAST LTD
REWE Far East Ltd is a part of the well-known REWE Group, which is a leading trade and tourism group in Europe and particularly in Germany. With a strong international image, REWE Group operates in 23 European countries and employs approximately 345,000 people. Generating over 84 billion euros in total external revenue in 2022, the company fulfills various customer needs, including food buying and ordering, holiday planning, and DIY and gardening requirements.
Under the REWE Group umbrella, REWE Far East Ltd offers a diverse range of sales formats and brands that make shopping an enjoyable experience for customers both online and in stores. Their supermarkets such as REWE, REWE CITY, and nahkauf provide fresh foods and daily necessities, while REWE CENTER offers a wide product range. For budget-conscious shoppers, PENNY offers affordable options.
The company also operates innovative convenience stores, REWE To Go, and has production operations that provide high-quality store-brand products. In addition to its presence in Germany, REWE Group operates stores and provides services in 10 other European countries. The company's international success is highlighted by its market leadership in food retailing in Austria.
Furthermore, REWE Group has extended its reach through shop-in-shop concepts at petrol stations in Austria and the Czech Republic. As REWE Group's second core business, DER Touristik Group specializes in making travel dreams come true. With a network of travel experts operating in 14 European countries, DER Touristik Group offers a wide variety of travel options to 179 countries.
Their portfolio includes tour operators, travel specialists, travel agencies, online sales brands, and hotel brands, ensuring personalized assistance and a comprehensive range of services for leisure and business travelers alike. Overall, REWE Far East Ltd is a prominent brand within the REWE Group that delivers quality products, exceptional service, and unforgettable travel experiences to customers across Europe
Brand industry
E-commerce and Shopping
Company type
Privately Held
Year founded
1991
Company size
51-200 employees
