RGBC, also known as The Really Great Brand Company, is a leading distributor of premium global liquor brands in Southern Africa. With a strong commitment to responsible alcohol consumption, RGBC ensures that all marketing and sales practices adhere to legal and ethical standards. Established in 1996 with the distribution of renowned brands like Jack Daniels and Southern Comfort, RGBC has expanded its exclusive portfolio to include 25 of the world's most premium spirits and champagne.

As an independent drinks business, RGBC attributes its success to a culture of professionalism, deep African consumer insights, and local market knowledge. RGBC stands out from competitors through its passionate and dedicated team, fostering a high-performing culture that values accountability and entrepreneurialism. By promoting constructive collaboration, creative contribution, and willing involvement, RGBC maintains strong relationships both internally and externally.

As a responsible brand, RGBC is a member of the Association for Alcohol Responsibility and Education and the SA Liquor Brandowners Association, actively supporting initiatives to prevent alcohol-related harm. In addition, RGBC provides a safe and responsible alternative to drinking and driving by supporting Road Trip, a service that offers chauffeurs to drive individuals home in their own cars