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Hex Code
Color name
RGB
HSL
CMYK
#BF8000
Pirate Gold
191, 128, 0
40, 100, 37
0, 33, 100, 25
#6C0000
Lonestar
108, 0, 0
0, 100, 21
0, 100, 100, 58
#FF9595
Mona Lisa
255, 149, 149
0, 100, 79
0, 42, 42, 0
Lazada Group, founded in 2012, stands as Southeast Asia’s leading eCommerce platform, operating in six diverse countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba’s advanced technology, Lazada aims to revolutionize retail by connecting a vast network of consumers with a broad selection of brands and sellers. With ambitions to serve 300 million customers by 2030, Lazada has developed a robust ecosystem encompassing logistics, technology, and secure payment solutions.
LazMall, their flagship virtual mall launched in 2018, showcases over 32,000 international and local brands, ensuring 100% product authenticity, fast delivery, and a 30-day return policy. Additionally, Lazada Marketplace, initiated in 2013, empowers retailers with access to millions of shoppers across 18 categories, including health and beauty, fashion, and home appliances. The platform also supports cross-border commerce, enabling Southeast Asian brands to connect with global consumers. Through continued innovation and commitment to customer satisfaction, Lazada is shaping the future of online shopping in the region.
Brand industry
E-commerce and Shopping
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Year founded
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #BF8000, #6C0000 and #FF9595.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.